■ New gimmick X(extreme) Dash achieves the fastest attack of all time! 190 million units shipped worldwide and sales of more than JPY 200 billion/market basis) 160 million units shipped worldwide and sales of more than JPY 165 billion/market basis 2nd generation launched in 2008: approx. (1st generation launched in 1999: approx. It will provide BEYBLADE and other "asobi" products to the world.īEYBLADE X is expected to surpass the sales of the third generation "Beyblade Burst" series launched in 2015 (approx.ġ70 million units shipped worldwide and sales of more than JPY 250 billion/market basis). T-Licensing Inc, located in New York, USA is slated to start its operation by the end of this fiscal year, dedicating to licensing and brand promotion in Americas and European regions. It will provide BEYBLADE and other "asobi" products to the world. In order to further enhance our own intellectual property "BEYBLADE" (which has strong global brand power), we plan to launch this series by the end of fiscal 2023, starting with Taiwan, Hong Kong, South Korea, and other Asian countries, and then expand to other countries around the world. TOMY Company is working to create excitement, surprise, wonder, and smiles for all people around the world who have an "asobi" (playfulness) spirit based on toys and asobi. Additionally, we are planning digital implementation, which will involve distributing a toy compatible app and creating a virtual experience on the metaverse platform Roblox. In addition, an animated TV series (from this fall) is scheduled for release. With a focus on the toy that has achieved the fastest attack of all time, we are planning various projects, including holding the "Masters Tournament," which will be open to not only adults but also elementary school students, offering digital linkage with smartphones and other devices, and releasing manga, and TV anime broadcasts.Īnd in conjunction with the toy series, a manga series (from June 2023) will begin, depicting a world where Beyblade has become a professional sport. The series dates back to the first generation "Beyblade" (since 1999), the second generation "Metal Fight Beyblade" (since 2008), and the third generation "Beyblade Burst" (since 2015), and BEYBLADE X is the fourth generation of the series. It has shipped more than 520 million units in more than 80 countries and regions worldwide, and is loved by people around the world as a toy that transcends culture, language, and national borders and can be played together in the same arena jp), etc.īEYBLADE was created in 1999 and will celebrate its 25th anniversary next year in 2024. We are defining GEAR SPORTS as a competition that requires players to improve their skills, such as practicing shooting and acquiring knowledge of customizations and reconfigurations using gear with meticulous setup possibilities.Īs the first of this series, a total of 12 products including the set of Beyblade (spinning top) and launcher "BX-01 Starter DRAN SWORD 3-60F" (SRP: JPY 1,980/tax included) and the dedicated device "BX-09 BEYBATTLE PASS" (SRP: JPY 3,300/tax included) which digitally links to the smartphone app, will be launched on Saturday, Jat toy stores, toy sections of department stores/mass retailers in Japan, online stores, TOMY Company's official online store "Takara Tomy Mall" (takaratomymall. BEYBLADE requires heart, technique, and physical strength, so it has evolved into a sport that is not only enjoyed by the players themselves, but also captivates spectators. The BEYBLADE X toys are the fastest Beyblade series of all time, featuring the new X(extreme) Dash gimmick, in which the "gears" on the axis of the Beyblade (spinning top) and the rail of the "stadium" engage to produce super acceleration. (Representative Director, President & COO: Kazuhiro Kojima, headquarters: Katsushika-ku, Tokyo) will launch BEYBLADE X, the latest series of modernized bei-goma (traditional Japanese tops) "BEYBLADE," in July 2023. The 「Masters Tournament 」will be held in this winter to determine the pinnacle To be launched on Saturday, July 15, 2023 The new X(extreme) Dash gimmick enables special moves just like in the anime!
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